PE-backed growth strategy
Translate the investment thesis into operating priorities, measurable value drivers, and a disciplined sequence of commercial tests.
Expertise
Home-services growth, seen as one operating system.
The work links marketing investment to the people, systems, capacity, and economics required to turn demand into enterprise value.
Multi-brand marketing governance
Create portfolio visibility, common definitions, decision rights, and vendor accountability while preserving local-market advantage.
Demand generation & lead quality
Evaluate channel contribution by the customers and jobs created—not by lead volume detached from booking and revenue.
Lead-to-booking performance
Connect marketing to speed-to-answer, contact rate, booking behavior, capacity, and the operating handoffs that determine realized demand.
ServiceTitan attribution
Strengthen source taxonomy, campaign mapping, booking definitions, revenue reconciliation, and the questions executives should ask of system data.
Acquisition integration
Prioritize the first 100 days of marketing integration without disrupting demand, customer continuity, or the acquired brand's local equity.
AI-enabled marketing operations
Apply AI to research, analysis, workflow execution, and quality assurance with permissions, evaluation standards, and human accountability.
Executive growth systems
Install scorecards, operating cadences, thresholds, owners, and escalation rules that turn reporting into decisions and follow-through.
The executive question
Where is growth actually breaking?
The answer is rarely visible in a single dashboard.
It emerges when demand, response, booking, field capacity, realized revenue, and contribution are reviewed as one chain—with the same definitions across marketing, operations, and finance.