01
PE-backed & multi-brand growth
Govern the portfolio without erasing local market advantage. Align brands, operators, vendors, and investment around one commercial truth.
Home-services marketing leadership
Turn marketing complexity into enterprise value.
Corne Nieuwoudt is a home-services marketing expert specializing in PE-backed and multi-brand service organizations across the full category.
The operating premise
More leads do not fix a revenue gap when response, booking, capacity, or unit economics are the constraint.
Effective home-services marketing connects market demand to call-center behavior, field capacity, operating discipline, and profitable revenue.
What Corne works on
Marketing designed for the operating reality.
02
Demand-to-revenue performance
Find the actual constraint across lead quality, speed to answer, booking, capacity, and contribution—not simply the loudest channel debate.
03
ServiceTitan & measurement
Turn system data into executive decisions by strengthening attribution, operating definitions, scorecards, and accountability.
04
AI-enabled marketing operations
Use AI where it improves speed, consistency, and decision quality—with clear controls, human ownership, and measurable outcomes.
A different standard
Operator judgment, not channel theater.
The work starts with the enterprise question: which decision will create the most durable value, retire the most meaningful uncertainty, and produce evidence soon enough to matter?
- Commercial outcomes before marketing activity
- Portfolio truth before isolated brand narratives
- Execution controls before AI-scale automation
- Measured proof before larger capital commitments
Featured field note
The first 100 days of marketing integration after a home-services acquisition
Protect the acquired demand engine, establish one commercial truth, and earn the right to make larger integration decisions.
Read the field noteFor operators, investors, and industry leaders
Need a sharper view of the growth constraint?
Explore Corne's thinking, invite her into an industry conversation, or discuss a bounded growth diagnostic with Soaring Demand.